The brutal truth about wine selling sits uncomfortably with many producers: consumers frequently select bottles based on labels rather than contents. After two decades designing packaging for vineyards and advising on high quality wine bottling solutions, we’ve observed thousands of purchasing decisions across tasting rooms, retail shelves, and online stores. The pattern remains…
Category: Wine
These preservation tools will help you keep your wine fresh.
How often have you opened your favourite wine bottle only to find it half-full on the counter? Well, I am sure quite a few times. You might also notice a change in taste if you return to it after a while. This can sometimes be good or bad. This is because wine that…
Sustainability on the shelves and beyond
Wine Intelligence statistics show a big trend in wine consumption. They also report that they consume wine more frequently, spend more on wine when they do, and are more confident about the wine they buy, despite having lower wine knowledge than their predecessors. These two segments are responsible for one in three dollars…
How to Get Wine from Major Restaurant Chains
Your wine could greatly impact the wine list at a national chain restaurant. Many winemakers are still uncertain about how this happens. Is it better to first approach corporate headquarters than approaching local restaurants? What types of wines should restaurants be looking for? Sharyn Kervyn is the Wine Director at The Capital Grille, and…
AI Will Revolutionize Wine Future
Artificial Intelligence (AI) has the potential to revolutionize the wine industry in the next ten years. AI applications in the wine industry are currently limited. However, AI promises to become an immersive technology embedded in every aspect of our lives. A growing number of wine experts believe that AI could significantly impact everything,…
Here are the Best and Most Upcoming Wine Festivals in 2022
There are wine festivals in almost every wine region in the world. Wine festivals are often linked to music, food, tradition, and wine. One festival might be dedicated to local wineries, one or more rare wines made in the region, or indigenous grapes. Another festival could showcase all of a country’s wine production….
What are Lambrusco Wines, and Why was Their Reputation Tarnished
Winemaking has been an integral part of Italian culture and history for over 4,000 years. Italy is home to 355 grape varieties and is the world’s largest wine producer. Lambrusco, a wide variety of wine, is one of these varieties. This Italian wine has enjoyed popularity over the years but has also been…
The Wine Industry and the LGBTQ Community
The economy is largely supported by the wine and alcoholic beverages industry. It is easy to see why, given the sector’s diversity includes agriculture, packaging distribution, sales, marketing and distribution. The US wine industry employs nearly 4 million people and generates almost $70 Billion in government income. It is worth approximately 1.4 trillion…
Effective branding can help you grow your wine company.
Wine companies can’t just make the best wine. They also need to communicate their brand to customers effectively. Branding has been reconnected to storytelling. These stories tell the story of the product to attract customers. These innovative marketing and publicity strategies resulted in brand equity, emotional marketing, and experiential marketing. The goal was…
Best Tempranillo Wines To Stock
Are you wondering if tempranillo wine brands would be a great addition to your shelves? Well, yes! These 7 tempranillo wines will be your best-ever decision. The top wines are ranked according to commercially relevant factors at the 2020 USA Wine Ratings. 3 de Olano Selection 2016 Bodegas Garcia de Olano is a Spanish…